the Exhibition of Ivan Aivazovsky, which was held at the Tretyakov gallery from 29 July to 20 November, broke the record of the exhibition of Valentin Serov for the visitors, the exhibition was seen by almost 600 thousand people, reported the press service of the Tretyakov gallery.
“From the first days of the retrospective Aivazovsky became clear that interest among the public is higher than for the success of the exhibition of Valentin Serov. Many of the negative consequences of the massive hype, the Museum was able to avoid thanks to innovations. For the first time in the practice Gallery for the exhibition of Aivazovsky developed a system of pass of visitors to the exhibition session, and also introduced pre-sale tickets on the website and at the ticket office of the Museum” – quoted by TASS message.
According to the Tretyakov gallery, for the exhibition of Aivazovsky saw her 598 thousand 832 people, while Serov was about 486 thousand people.
however, in the Tretyakov gallery is planning to perform caused at the time of the exhibition problems and do everything to ensure that the following exhibitions were held in a more relaxed mode. In particular, we are talking about speculation tickets, so in January 2017, the Museum introduced the sale of personal tickets with the names of the exhibition “Masterpieces of the Vatican picture gallery”.
Earlier, the Director of the Museum Zelfira Tregulova urged not to use the services of the middlemen and buy tickets for exhibitions in advance. In particular, opening November 25, the exhibition “masterpieces of the pinacotheca of the Vatican”, which will show works by Raphael and Caravaggio, you can purchase tickets online and at the box office. For the Christmas holidays – from January 1 to 15 – tickets will go on sale December 15.
In late October, Zelfira Tregulova said that several employees of the Tretyakov gallery, is suspected of speculation tickets to the exhibition of Ivan Aivazovsky fired.
we will Remind, in August the Minister of culture of Russia Vladimir Medinsky announced that the exhibition of Ivan Aivazovsky in the Tretyakov gallery was visited by more viewers than the exhibition of Valentin Serov for the same period since. At that time, the number of visitors of the exhibition has exceeded 55 thousand people and the number of tickets sold – 109 thousand.